WELI 希望向一家女性健康品牌介绍 S-雌马酚原料。现有研究资料偏技术性，潜在客户不仅需要理解原料价值，还需要看到适合自身消费者和渠道的产品机会。

项目的关键，是将成分科学、市场需求与具体产品方向连接起来。

WELI needed a clear way to introduce its S-Equol ingredient to a prospective women’s wellness brand. The available research was technical, while the brand needed to understand the consumer opportunity and what products it could build around the ingredient.

The challenge was to connect ingredient science with the brand’s audience, sales channels, and product needs.

结合潜在客户的受众、渠道及同类产品，梳理市场机会、S-雌马酚研究证据与 WELI 的原料差异化优势。

再将这些信息转化为三种不同剂型与使用场景的产品概念。

I reviewed the prospective brand’s audience, channels, and competing products, then built a proposal linking market needs with S-Equol research and WELI’s ingredient differentiation.

Three product concepts translated that evidence into distinct formats and usage occasions.

• 一份 17 页的客户定制产品提案，整合市场洞察、原料科学、差异化卖点与三种产品概念：硬胶囊、软胶囊和液态饮。

• One 17-slide, client-specific product proposal covering market insights, ingredient science, differentiated messaging, and three product concepts: hard capsule, softgel, and liquid.

潜在品牌客户对方案表达合作兴趣，双方推进至报价沟通阶段。

The prospective brand expressed interest in the proposal and discussions advanced to the pricing stage.

• 原料科学
• 产品概念开发
• 科学传播
• 消费者洞察

• Ingredient Science
• Product Concept Development
• Scientific Communication
• Consumer Insights

一个在美国市场有成熟科学资料的品牌，如何让中国电商团队与达人真正理解产品优势，并在竞争激烈的胶原蛋白市场中讲清楚、卖出去？

How can a US wellness brand stand out in China's crowded collagen market when its team and creators struggle to explain the science behind its product?

结合中国消费者的关注点与电商渠道特点，重新梳理 Youtheory 胶原饮的科学资料、原料优势和差异化卖点，形成品牌与达人都能直接使用的产品表达。

I adapted scientific research and product materials for Chinese consumers and ecommerce channels. For Youtheory's collagen drink featuring GELITA's VERISOL®, I developed a clear product story supported by scientific evidence, competitive insights, and practical selling points.

• 产品科学与销售培训 PPT
• 产品常见问题解答
• 品牌电商团队及头部达人现场培训

• Scientific training presentation (PPT)
• Product Q&A
• In-person training for brand ecommerce team and leading creators

培训得到品牌与达人双方的积极反馈，帮助团队更清楚地理解产品的特点和竞争优势。一位此前不愿销售该产品的达人，在培训后表达了愿意承接库存进行销售的意向。相关话术随后应用于实际商业及消费者沟通。

The training helped both teams understand the product's advantages and communicate them with greater confidence. A creator who had initially been reluctant to sell the product expressed willingness to take on inventory after the session. The messaging was subsequently used in commercial and consumer communication.

• 科学传播
• 中国市场本地化
• 产品定位
• 销售培训

• Scientific Communication
• China Market Localization
• Product Positioning
• Sales Training

中国国际美博会（CIBE）新设大健康论坛，希望邀请专业嘉宾，围绕女性健康及新兴健康话题展开分享。

现场观众以美业从业者和渠道商为主，也包括品牌方和普通消费者。如何兼顾科学准确性与通俗易懂，让不同背景的听众都能获得实用知识，是这场分享需要解决的问题。

China International Beauty Expo (CIBE) was introducing a new wellness forum and invited nutrition experts to address emerging health topics.

With an audience of beauty professionals, distributors, brands, and consumers, the forum needed credible science presented in a way everyone could understand.

以女性不同生命阶段的营养需求为主线，结合能量平衡、激素变化与运动恢复等科学研究，讲解女性运动营养的特点，以及如何评估和选择常见运动补剂。

I built the talk around women's changing nutritional needs across life stages, using research on energy balance, hormonal changes, and recovery to explain how to evaluate common sports supplements.

• 行业论坛专家演讲
• 定制演讲课件

• Expert conference talk
• Custom presentation

• 专家演讲
• 女性健康
• 运动营养
• 补剂科学

• Conference & Expo Speaking
• Women's Health
• Sports Nutrition
• Supplement Education